Omni Marketing Interactive - Designing for People who Search Home    
  Site map  
  Contact us  
Services Clients About Omni FAQs Design tips Links and resources Request a quote
     Home > Website services > Information architecture (IA) for websites   
Services overview
Search engine optimization (SEO)
Web site usability
Information architecture
Web site design
Omni photo - top
Photo - services
Omni photo - bottom

Information architecture (IA) for websites

How to organize, label, format, and archive website content


The goal of an information project is to create a user-friendly site architecture and intuitive navigational system to help users find what they are looking for on your website and convert them into customers. What makes our site information architecture services unique is that we understand how people locate and discover information - via navigation (browsing) and search (querying).

Information architecture development

A solid information architecture also helps maintain consistency and usability integrity of the site as it is expanded in the future. A search-engine friendly information architecture is crucial for a site's long-term success.

Our IA deliverables provide a clear taxonomy, navigation labeling, and other page interlinking structure for the entire site. The site map includes organization of all content on the site into intuitive categories and subcategories and naming of the groups based upon results of research and testing results.

What you get

  • Discovery
  • Content inventory
  • Usability testing (formative & summative)
  • Recommended site map (wayfinder) or A-Z site index
  • Follow-up consultations on wireframes & prototypes

request quote for website information architecture

Wireframe & prototype development

Wireframe are visual guides, like architectural blueprints, that communicate the organization of a website’s pages. Wireframes also help define the relationship between pages, which is a key element in search usability.

Types of pages that are typically included in wireframes are:

  • Home page
  • Site map
  • Customer Service/Help/FAQs pages
  • Category pages (multiple)
  • Subcategory pages (multiple)
  • Content pages
  • News pages
  • Forms (login, register, contact)
  • Shopping cart pages

All of our wireframes have been usability tested and verified for search engine friendliness. Wireframes are used as a blueprint for programmers to create templates for content entry.

Prototypes are what many people consider to be the design of the website. Prototypes includes the graphics that make up the look and feel of the website. Collectively, wireframes and prototypes are the elements used to define what your website looks like and how it is organized at a per-page level.

request quote for wireframe and prototype development

Technical audit

If a website does not receive consistent, qualified search engine traffic, the site might have issues with technical items that might block or impede access to desired content.

What you get

Here are some of the elements that we typically analyze and review in a technical audit:

  • Technical parameters that inadvertently deliver undesirable content to search engines (duplicates, spam, silos, etc.)
  • Items that might block or impede access to desired content (duplicates, URL structure, robots exclusion, elements that crash search-engine spiders, etc.)
  • Labeling issues
  • Improper site navigation (placement & formatting)
  • Page orphaning and other low-value pages
  • Metadata
  • Broken links
  • Page errors
  • Archiving issues
  • Canonicalization & normalization
  • Download time (server performance)
  • http headers
  • Redirects
  • Workarounds
  • Possible migration/redesign issues
  • Other coding, scripting or programming issues

request quote for a website technical audit

If you have any questions about Omni Marketing Interactive's information architecture (IA) and wireframe design/development services, please call us at 847-426-4256.