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Information Scent and International Search Engine Optimization (SEO)

Usability and SEO expert Shari Thurow explains how the scent of information varies from country to country and how it impacts your global SEO campaigns.

The scent of information exists on a website to guide users and help them easily navigate their way through the site, understanding where on the site they are and the value each link or call to action offers them.

Understanding what your users want and giving it to them will improve conversion rates and user satisfaction.

Shari teaches us about how information scents vary from country to country and the impact these have on marketers who manage global SEO campaigns.

Her ongoing research continues to be applicable global SEO as well as local SEO and site SEO.

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If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), website usability, information architecture (IA), or web design services, please call us at 847-426-4256.